Welcome to the home of CuratedbyCrafted, our new initiative to link together local businesses with a family appeal.

Over the course of the past year of running Crafted, we have met such a great group of people who run family focussed businesses here in South-West London. We love local, and CuratedbyCrafted is our way of supporting up and coming businesses, as well as providing you, our highly valued customers and friends, a one stop destination for gifts and essential items that are sourced, designed, made, or sold in our patch of South-West London.

We have lots of ideas for collaborations in the near future (including a market hosted at CraftedLondon – Mid November, details to follow soon, a combined presence at Craft Fairs and Christmas Fairs, and a joint CuratedbyCrafted local magazine).

This is where we will introduce you to the brands, and if you are interested in what you see, please do click on the picture to be taken directly to the business website.


12048658_10153688610699553_1376123653_nBaby Photos Direct Creative, out of the ordinary, affordable. Newborn, babies, toddlers, maternity, family, cake smash, paint splash and events photography. Beautiful images presented in a unique personalised USB display case. DBS checked and fully insured, serving Surrey, West, South East and South West London areas.




CeCeMe_HiRes CeCe & Me is a shoe fitting service for preschool children,  designed to take the stress out of shopping for shoes with  your little ones! Pop-up shops are held regularly at family-  friendly venues, where feet can be professionally  measured and fitted with a pair of shoes suitable for their  stage of development. There is a fantastic range of shoes  in stock including Bobux, Ricosta and Pediped, up to a  size EU30/UK12. Come along and have a browse.




 EatWell-UK offers a range of stylishly designed and  brilliantly practical products to make healthy eating fun  and easy.

Our products include the award-winning Yumbox,  leakproof, lunchbox and the fabulous Tidy Table Tray  (designed to make feeding babies and toddlers as the  table more fun and less mess).

A 15% discount on our whole range is available using the                                                     code CbyC



essential bag Logo (FINAL) The Essential Bag Company offers an innovative new baby gift concept. Choose from a range of baby changing bags from PacaPod, Babymel or Storksak and fill it will goodies for the new baby and parents. You can take comfort that all the gifts are from luxury brands you know and trust. They also offer pre packed hospital bags and gifts for big brothers and big sisters. Brands featured include Petit Bateau, Rachel Riley, PacaPod, Storksak, Crabtree & Evelyn, Aspinal of London, Burt’s Bees, Jellycat and many more….
SPECIAL OFFER: 10% off using code “CRAFTED” at checkout. 



fingerprint family tree Fingerprint Family Trees are bespoke personalised  prints  which offer a wonderful way of creating a lasting  and  unique piece of wall art for your family home. These    original and timeless prints make a wonderfully personal   and very special gift.

As standard, a Fingerprint Family Tree print features a        finger or thumb print of each family member in a different   colour, along with their name and date of birth. Fingerprint Family Trees are as individual as you are so colour schemes can be specified to tie in with your home decor and I am very happy to discuss weaving in all those extra details such as pets, wedding anniversaries, road names etc that make your family special.



sandy Hares Hairdressing by Sandy Sandy works out of  CraftedLondon most Tuesday and Thursday afternoons,  and every Saturday morning. She has lots of experience  cutting chidrens hair, having worked at Trotters and  Hoads previously, and is great with children of all ages! If  you would like a haircut you need to book an appointment  directly with her – her number is 07977 567499




64293_691419907619843_7801084701954154742_n Harper Blue







IMG_9931Kikka & Tikka offer a great variety of unique & original gift ideas all featuring our handmade creations which are the perfect choice to give a gift that will be cherished for years to come.
Welcome to Kikka and Tikka a place where we celebrate ideas, uniqueness, vibrant colours and where you can find one-of-a kind gifts to celebrate the happiest occasions.
Whether it’s a gift for a special friend, to celebrate the arrival of a bundle of joy, a milestone birthday, an anniversary or you simply want to find a true unique way to give someone special or yourself a gift this is where we create something unique and very personal every day.
Each of our products can be bought as a standalone gift or as part of a matching set, making our offering so unique, diverse and giving complete flexibility of choice.
To shop or by inspired for timeless and unique gift ideas download their app here –



lala  bea image

 Lala & Bea are a unisex lifestyle brand inspired by fun  pattern, colour and adventure, selling gifts and  accessories for babies, children and parents, all proudly  made in the UK.

Set up in late 2014 by two SW London Mums who met at  Art School and became frustrated with juggling family  and the fashion industry, they decided to follow their  dream of their owning their own brand. Concentrating on using lovely fabrics & the best quality ingredients and manufacturing in the UK, they have produced a range of Merino wool hats, blankets and an organic family skincare range with a loungewear range on the way.



02.V4The Magic Door Store is a small, family run business based in Wimbledon and run by mum of 2, Sarah Tollit. The Magic Door Store offers stylish, miniature doors to create a magical entrance for your fairies & elves to visit your home. All that the fairies & elves require is somewhere quiet & secret so that they can come & go as they please, sprinkling love & magic once everyone is asleep. Just imagine the excitement of exchanging little gifts & messages with your fairy & elf friends & discovering tiny magic dust footprints on the floor.

My Fairy Door & My Elf Door are beautifully packaged & are available with a range of wonderful extras to accessorise your Magic Door.



Square-Muklet-pic Muklet was founded in May 2015 by Laura Bonnell.  Laura has worked as a Fashion Designer for the past 16  years for such brands as Ralph Lauren, Barbour and Jack  Wills. She is a mother to her own cheeky muklets; two  boys aged 5 and 2.

Muklet was born after Laura realised she was unable to  easily find Clothes and Homeware for her cheeky muklets  that was original and authentic (and definitely not cute and pastel)! Drawing on her love of American Vintage for inspiration (her husband could also be termed as an American Vintage!), and combining it with her passion for Crafting in England she has created a range of Childrenswear, Homewares and Gifts that are truly unique, beautifully made and most importantly fun!




 Phoenix Trading has over 800 products for Christmas,  birthdays and special occasions – including cards,  wrapping paper, tags, advent calendars, note cards,  thank you cards, as well as some fantastic colouring-in  products to keep everyone busy and entertained!  The list  is endless, new Christmas catalogue out now, please get  in touch with Tamsin to find out more.




10600543_944203678938382_1868664214887068204_n The Quick Brown Fox video production is based in  Southfields, SW London. They have a real love for the  carefully crafted moving image. Their genuine  understanding of family helps them create  professional videos for families and family friendly  businesses in a fun and imaginative fashion. ​ They are  DBS checked and have wide experience creating media  content for small businesses, schools, designing video tutorials & filmmaking workshops. ​​



The Reward Box Pirate and Fairy Logo

 The Reward Box is an original and fun take on the  traditional reward chart. It is beautifully crafted from  wood and comes in two designs (A Fairy House and a  Pirate Chest). The Reward Box comes beautifully  presented in a gift box and also contains an organza bag  of 20 (silver) wooden star tokens.The Reward Box can  also be personalised with your child’s name and  decorated with a set of fabulous themed stickers.

The Reward Box is the perfect original gift which will be treasured for years to come.



10259710_10154930190255541_7423600482464635099_n Stella & Dot designs an irresistible line of fashion  jewellery and fashion accessories that can be purchased  exclusively at home jewellery parties or online. Shop our  collection of women’s jewellery, including fashion  necklaces, fashion bracelets, fashion earrings and  fashion rings. Contact Heulwen Rouse via the link to the  left.




usborne Usborne Books are the leading UK children’s publisher  and our books are available around the world, including  here at CraftedLondon! Do have a browse of the catalogue  next time you are in, and look out for our new range of  books in store soon. Please contact us directly at  CraftedLondon if you would like us to place an order on  your behalf.





 Willa and Bobbin offer lovingly handmade cushions  and  other soft furnishings for little people made with  Liberty  of London fabric and other vintage fabrics I  source.  Created in my little studio based in South West  London,  where myself and my creative director (my three  year old  daughter!) put our heads together to make  something  unique and special for that little person’s  room!